Graphic design is the most powerful art that has breathed fresh life into digital marketing. This modern form of art has added a contemporary flair to the advertisement profile of every company. It also acts as one of the key components to build brand awareness and influence the customer’s decision-making process.
Until the recent past, many entrepreneurs and decision-makers failed to understand the importance of graphic design. Now, there is a huge interest as the two industries are becoming inseparable.
So, let’s dive into the concept of graphic designing and the role it plays in the digital marketing world.
What is Graphic Designing?
Graphic design communicates ideas or messages in a visual way. It can be used by any type of industry to convey complicated information in a digestible way.
According to Interactive Design Foundation, ‘Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.’
How Essential is Graphic Design to Digital Marketing?
“Good design is obvious. Great design is transparent.” – Joe Sparan
As an entrepreneur, you will definitely be proud of your business. So shouldn’t your images reflect that too? Will you show up for a red carpet in your sweatpants? Nope. You will dress to impress. Likewise, graphic designs are the red carpet outfit of your business.
Here are some more compelling reasons why graphic design is essential for digital marketing.
Build your Own Unique Identity / Brand
When you choose to get help from a graphic designer or a graphic design company, you can establish your own unique tone, style, and differentiate from competitors. As a result of your unique identity, customers and potential clients will also become more familiar with your brand and distinguish you from the crowd.
Here are a few examples of good, well thought branding design. By creating a unique brand strategy, you can ensure that your brand looks consistent among all mediums.
Graphic Design Can Convey a Message Better Than Words!
The age-old phrase, ‘A picture is worth a thousand words’ couldn’t be more true. Graphic design is important for any business that is looking to make a positive and long-lasting impression. When it comes to spreading the message about your business, the design gets the attention first and then the words.
Together, they convey a powerful message. For example, in the Apple logo, there is not even a tagline, but the design speaks better than words for the brand.
Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as:
- Search engines
- Social media
- Mobile apps
- Text messaging
- Web-based advertising
In-short, if a marketing campaign is using any of the above online media channels, it is digital marketing.
Consumers today rely heavily on digital means to research products. Some 77% of customers research a brand online before engaging with it, according to HubSpot Research. Meanwhile, 51% of consumers say they use Google to research products before buying.
How can apply
- Applicants can apply for the courses using the link provided in the course description.
- Ensure to fill the forms with detailed information.
- Documents such as education qualification and disability certificate will be required during the time of application.
- Selection of students would be done on the basis of entrance test and interview.
Note: Candidate should have basic programming knowledge, good spoken and written communication and should have own laptop or desktop for daily practice.
Step-1: Submit your online application form.
Step-2: Pre-entrance test (conducted online)
Step-3: Personal Interview (conducted online)
- Course commencing: 9th November 2022.
- Course time: Monday to Friday (1.5 hours every day)
- Platform: Zoom.